Email Marketing Trends Businesses and Marketers Should Know this 2022
Email marketing has been a part of any digital marketing strategy this year. Here are some tips you need to follow to execute and formulate it better!
The team from Red Website Design shares 7 email marketing trends in this infographic.
- Have User-Generated Content
Most emails focus on their own content; you should also consider implementing user-generated content. This allows you to integrate different perspectives and spice up your messages. It shows that you care for their satisfaction. You can also include photos of happy customers who are enjoying your product or services. This also comes with built-in social proof by demonstrating your readers’ experience if they purchase their products or services.
- Hyper-segmentation and personalization
Segmentation and personalization are all about sending the right content to the correct audience and the right time to send it. Studying your customers will help you determine these factors. The more you personalize the content of your emails, the more they will be interested in your content.
- Having an Omnichannel Communication
Email marketing has been one of the most essential platforms for digital marketing. And it works exceptionally well with other channels like social media, web push notifications, and SMS.
Omnichannel marketing campaigns will constantly update and adjust your messaging on all platforms in response to every user’s activity.
Augmented and Virtual Reality is the next generation of technology emerging this 2022. While boundaries make it difficult for marketers to incorporate this content into emails, this is changing as AR and VR are available on different devices and operating systems.
You can try experimenting with adding 2D images that can expand into a 3D AR object when users click on it.
- Be Interactive
People are drawn to things that stand out from what they typically see. Have your email be interactive to set it apart from all your reader’s messages. It also opens different opportunities to engage your users in various ways.
Some examples that you can put on your blogs are surveys, polls, and feedback forms. This allows your users to participate in the conversation. By doing this, you’ll be able to learn more about your target audience and your brand.
- Optimize for Mobile
Everyone is constantly on their phone; make sure that your email is mobile user-friendly. It should be able to adapt to different phone screen sizes. Most people are constantly checking their inboxes on their phones, so include this feature in your marketing strategy.
- The importance of Data Privacy
Data privacy has been a critical factor for any business; with the rise of recent technology, many people are fearing for their data privacy.
Constantly changing regulations like regulatory gaps in different countries makes it complicated for any e-commerce vendors to manage sophisticated campaigns while complying with the local laws.